Evolving with purpose
Times have changed since 1996, and so has ZIRA. Our new visual identity embodies this evolution, modernizing our image while staying true to our core values of trust, empowerment, and customer-centricity.
The new logo captures a story of expression, connection, opportunity, dynamics, and synergy. It symbolizes our commitment to dialogue, change, and movement, with a design that highlights the dynamic nature of our industry and the diverse directions driving our innovations.
It's more than just a fresh look; it aligns with our new marketing strategy and highlights ZIRA’s dedication to product development. It marks a strategic shift towards a more dynamic organization, poised to meet the demands of a changing world.
The new logo represents dialogue.
The new logo represents connection.
The new logo represents change.
The new logo represents opportunity.
The new logo represents synergy.
The new logo represents dynamics.
Rebranding
Colors
Navy blue serves as our primary color, anchoring our visual identity with a sense of trust and professionalism. Imperial red adds energy and passion, reflecting the core of who we are.
Navy blue
Imperial red
Brand ethos
Born from passion, perseverance, and innovation, we’re here to drive change. We focus on what matters—delivering results and creating connections. Embrace the challenge, push boundaries, and set new standards. We’re not just adapting; we’re leading the way.
Experience the difference.Brand voice
Professional yet approachable.
Confident yet empathetic.
Clear yet dynamic.
Logotype bundle
Download the logotype files for various applications from our design resources. Please do not alter the sizes or colors. As the preferred option, use the symbol with typography. For specific cases, consult [email protected]
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