Case studies
Digital transformation
Enterprise Digital Marketplace
B2B2X Digital Partnering
ZIRA Group
Njuškalo needed a smarter way to grow a system that could handle millions of buyers and sellers, different business models, and keep things running smoothly.
Challenge
Njuškalo set out to build a scalable platform and improve the capabilities of its shopping portal. With over one million buyers and sellers, one of Njuškalo’s biggest challenges was managing a growing network of partners and different business models. To simplify this complexity, they needed a powerful, modernized BSS backend, one that could streamline how customer and partner relationships are handled across their entire lifecycle.
Before we started this initiative, we had no 360 view of the customer, many manual steps, bad quality due to missing validation, and a long time to market when we needed to introduce new products.
Transforming the BSS platform
Supports multiple monetization models A flexible Lead-to-Cash process handles credit-based or recurring subscriptions across C2C, B2C, B2B, and B2B2X business models
Streamlines quoting and orderingEnables product catalog-driven CPQ and order capture across both self-service portals and agent applications, speeding up sales and improving accuracy
Connects products, services, and content in one placeBrings all marketplace offerings and marketing assets into a single product catalog, making it easier to manage and provision through streamlined order flows
Automates support and communications Manages user interactions and tickets automatically, with built-in integration across channels like chat, social, and email
Breaks the monolith Replaces the legacy portal with a modular, API-ready BSS solution that separates front-end and back-end layers for better flexibility and faster updates
Connects directly to financial systems Syncs with SAP Financial System for smooth billing, accounting, and reporting
Solution
Njuškalo selected ZIRA for its proven track record in complex transformation projects, its pre-integrated Lead-to-Cash BSS suite designed for efficiency and cost-effectiveness, and its recognized quality in delivering scalable solutions.
To support Njuškalo’s digital transformation, ZIRA deployed several key products from its solution portfolio:
Customer 360
Lead Management
Product Catalog
Marketing Module
Forecast Planning
Billing & Finance Management
CPQ (Configure, Price, Quote)
Customer Ordering & Asset Management
Customer Ticketing
Results
Njuškalo’s move to the ZIRA digital BSS platform has helped the marketplace streamline operations and focus on business growth. With a modernized and simplified IT environment, Njuškalo now offers truly digital-first, omnichannel experiences that are agile and adaptable to user needs. As a unified platform across all business lines, ZIRA BSS provides a 360° view of customer information and harmonized processes for managing customer relationships. ZIRA’s Product Catalog has also streamlined offer design and product management.
24h
product time to market
38%
B2C self service
2m
orders daily
1 month
launch new instance
6 months
launch new instance with data migration
Why did we succeed? It hasn’t always been an easy journey to accomplish something this ambitious and transformative for our customers and our business. It’s about having top management support and then creating great teams between all parties involved and really sharing the same target end state. It’s complex to create business value: you need to understand the customer journey, touchpoints, BSS impacts, integration layer. We reached our targets and milestones by always keeping in mind the end customer as our guiding star.
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Njuškalo
Njuškalo is Croatia's leading marketplace, where buyers and sellers meet daily. With a remarkable reach that connects nearly every second person in Croatia each day, platform serves as a place of connectivity and community. As a subsidiary of the Styria Media Group AG, it has continually evolved to meet the needs of its users.
