A CPQ built for telco complexity

In this environment, pricing isn’t simple. Connectivity offers vary by region, SLA, bundle, and customer type. Too often, telco teams spend weeks reworking quotes that should’ve been approved in days. Generic quoting tools just can’t keep up. 

CPQ solutions (Configure, Price, Quote) bridge the gap between product complexity and sales execution. But not all CPQs are created equal.  

Traditional tools, often retrofitted from SaaS or manufacturing, can’t handle catalog-driven, multi-channel, rule-heavy environments.  

ZIRA CPQ can. 

A CPQ that quotes exactly what your catalog supports 

As part of our platform, we developed ZIRA CPQ, a catalog-synced quoting solution built for how telecom operators actually sell. Whether you’re launching an MVNO, negotiating an enterprise SLA, or building complex B2B2X bundles, ZIRA CPQ ensures every quote is valid, accurate, and fast.  

It inherits logic, structure, and constraints from three core catalog domains: 

• Product configuration: Modular “Lego-like” building blocks define offers, bundles, and customer-specific variants. 

• Product rules configuration: Advanced rules enforce eligibility, compatibility, validation, and authorization across offers and channels. 

• Pricing configuration: Centralized pricing, charging rules, and discount logic ensure every quote reflects up-to-date tiers, margins, and channel-specific offers. 

Together, these layers generate executable, launch-ready quotes and eliminate misalignment, rework, and post-sale fallbacks. 

Multi-channel and API-ready 

ZIRA CPQ abstracts products from underlying sales channels. Customers and partners interact with a single consistent product definition, reducing management overhead and enabling omnichannel strategies. 

Built on Open APIs (TMF 620 Product Catalog and TMF 648 Quote Management), ZIRA CPQ integrates seamlessly with billing, CRM, partner platforms, and downstream systems. Standardized REST APIs improve interoperability, reduce integration costs, and accelerate multi-party collaboration. 

Qualification and channel guidance built-in 

ZIRA CPQ empowers teams to: 

• Create, manage, and version quotes from a unified interface 

• Search, edit, clone, and track quoting activity across sales teams, partners, and business lines 

• Apply real-time product rules, pricing constraints, and eligibility checks 

• Accelerate order decomposition into actionable fulfillment tasks 

• Ensure every quote translates seamlessly into operations, provisioning, and billing 

• Analyze performance with dashboards tracking approval cycles, quote-to-order ratios, time-to-close, and SLA compliance 

It also supports complex scenarios like multi-location and multi-currency deals, feasibility checks, and bulk imports—helping operators design scalable, locally accurate offers. 

How ZIRA CPQ drives results 

Accelerated time to launch 

• Go from offer idea to executable quote in days 

• Use preconfigured templates to cut setup time 

• Onboard new MVNOs or partners instantly 

• Repurpose quote logic across regions and business lines 

Operational accuracy 

• Every quote matches the product catalog 

• Rules engine validates bundles and SLAs in real time 

• Always-on catalog sync keeps logic current 

Commercial agility 

• Adapts to B2B2X, wholesale, or enterprise 

• Configures partner-specific and channel-aware quote logic 

• Offers region- and customer-specific pricing templates 

• Optimizes negotiation flows to close deals faster 

Where ZIRA CPQ delivers impact 

• MVNO onboarding: Templates reduce time-to-quote and ensure SLA alignment 

• Enterprise & B2B2X deals: Complex bundles validated against catalog rules 

• Wholesale operations: Region-aware quoting with partner-specific pricing 

• Multi-region sales teams: Consistent quoting logic with localized enforcement 

Why it matters now 

Your current quoting process might be: 

• Slowing down sales with manual approvals 

• Producing fallbacks due to misconfigured offers 

• Taking weeks to quote bundles or MVNO packages 

• Lacking visibility, audit trails, and pricing governance 

ZIRA CPQ removes friction and ensures you never quote outside what your catalog can deliver.