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ZIRA
For many parents, the moment they learn their child has cancer changes everything. The world stands still; every second becomes a battle, and at that moment, more than ever, support is what matters most.
Since its founding in 2003, the Heart for Children Association has stayed true to its mission—caring for children with cancer and their families. They offer housing, food, psychosocial support, assistance with medicine, medical equipment, and treatments abroad, as well as organizing rehabilitation camps and educational workshops.
In the noble vision that every child deserves an equal chance at growing up, many local companies have joined the cause, including ZIRA Group. With nearly thirty years of experience, ZIRA is known for its business systems supporting telecom operators worldwide. Yet, ZIRA's impact stretches far beyond its industry, demonstrating its commitment to making a tangible, positive difference in the community through a long-standing partnership with the Heart for Children Association.
This partnership, now rooted in friendship, is based on a shared mission: making sure that children with cancer, along with their parents, can have as normal a life as possible, at least in the parts not overshadowed by a difficult diagnosis. ZIRA has become a long-term sponsor of the Parent Houses in Sarajevo and Tuzla, which offer free accommodation to children with cancer and their families during and after treatment. These facilities also provide psychosocial support, essential supplies, and hygiene products. Above all, the Parent Houses create a safe and supportive environment tailored to the specific needs and health conditions of the children. They are designed to be a home away from home—places where families can find peace, security, and the strength to face life's toughest challenges. ZIRA has also contributed to the renovation of the terraces at the Parent House in Sarajevo and the garden at the Parent House in Tuzla, transforming these areas into relaxing spaces and temporary sanctuaries of calm.
“We recognize the responsibility of companies to contribute meaningfully to the community through concrete and lasting change. By investing in the community that helped us grow, we can empower new generations and continue to create conditions for a brighter tomorrow. Our support for the Heart for Children Association is not just symbolic—it is meant to provide children with cancer and their families with tangible support and a sense of security. We are building partnerships that drive real, impactful change,” said Emir Bukvić, CEO of ZIRA.
Gifts made with heart
In addition to supporting the Parent House, ZIRA has been choosing SRCE Shop as a trusted partner for crafting corporate gifts for employees for several years. This partnership, deeply aligned in values, directs funds straight to supporting children with cancer and their families.
Throughout 2024, ZIRA undertook a comprehensive rebranding journey, culminating in the official unveiling of its refreshed visual identity on January 16, 2025, at Sarajevo’s City Hall. As part of this transformation, SRCE Shop was entrusted with creating branded hoodies for ZIRA employees. These hoodies, featuring ZIRA’s updated logo and design, are more than just corporate gifts—they symbolize a rebranding effort rooted in the values that have shaped the company since its inception. This initiative reflects ZIRA’s dedication to bringing its new identity to life while fostering meaningful connections with the community.
“We thank ZIRA for never leaving us in times of need but supporting us through the entire journey—not only when it’s easy but also when it’s toughest. Their actions prove that love, compassion, and responsibility towards community are not just words but concrete steps that truly change lives,” emphasized Fikret Kubat, Director of the Heart for Children Association.
The little heroes, whose battles inspire the whole community, remind us how important every act of support is. ZIRA remains by their side as a loyal ally and friend, showing that corporate social responsibility should be focused on easing community challenges and that business success can lead the way to positive change in society.
