Blog
Digital transformation
Wholesale Monetization
Alen Muslić
Chief Innovation Officer
Networks are growing. Traffic is exploding. Yet most operators are still playing catch-up. Digital demand is hitting new peaks. Cloud, SaaS, streaming, and IoT are all feeding an unstoppable surge of traffic. But without smart interconnect, peering, and settlement, networks risk being overwhelmed by complexity, latency spikes, and inefficient routing.
The engine you don’t see but can’t live without
Interconnect may not be visible, but it’s what keeps the world connected. It determines how networks exchange traffic, how usage is settled, and how digital services become revenue.
Done right, it's no longer just a technical necessity but a strategic advantage.
Old rules don’t apply anymore
Traditional interconnect models assumed predictable traffic patterns and long-standing bilateral agreements. Today’s networks are a different story:
- Traffic is asymmetric and unpredictable.
- Applications demand near-zero latency.
- Settlement must handle tiered pricing, multilateral agreements, and cross-border flows.
- Volumes are massive and growing exponentially.
Staying with outdated models means leaving both performance and profit on the table.
ZIRA’s approach:
Untangling the knots in modern connectivity
ZIRA Carrier Interconnect brings control, transparency, and agility to modern connectivity. It enables connectivity providers to manage, optimize, and monetize traffic with precision:
- Strategic peering locations: Nodes near data centers and cloud regions reduce latency and cost.
- Dynamic traffic routing: Automated policies adapt in real time for maximum efficiency.
- Transparent settlement and billing: Complex, multilateral agreements handled automatically; accurate, timely, and scalable.
- Ecosystem integration: From ISPs to cloud providers, IXPs, and CDNs, interconnect becomes a gateway to value-added services.
How smart interconnect works in practice
Imagine a SaaS provider delivering services across continents. Without a smart interconnect solution, traffic may hop through multiple networks, adding latency and unnecessary cost. With ZIRA in the picture:
- Traffic finds the most efficient routes.
- End-users get faster, smoother experiences.
- Carriers and ISPs are settled automatically.
- The SaaS provider can monetize efficiently, paying for value delivered, not arbitrary transit.
In short, ZIRA becomes the bridge that turns traffic into performance and performance into profit.
Why acting now wins
As global digital growth accelerates, connectivity providers that treat interconnect as a core business capability, not a background process, will lead the next wave of connectivity innovation and can:
- Become regional or global interconnect hubs.
- Unlock new wholesale and peering revenue streams.
- Optimize network efficiency and customer experience.
- Navigate cross-border complexity with confidence.
